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    About the Book

    The idea of writing the book in your hands was conceived keeping in mind, the dearth of books on the subject, especially the ones written by the entrepreneurs or intrapreneurs themselves. The book is unique in the sense that it is a culmination of ideas, in the form of various chapters, contributed not only by the academicians, researchers but also by the senior corporate professionals and highly established entrepreneurs. The curriculum of this book is based on two surveys conducted among the entrepreneurs, corporate, academicians and bureaucrats. The book is aimed at providing the right direction to entrepreneurial thoughts and bridging the gap between the theoretical concept and practical applicability of entrepreneurship decisions.


    Editorial Board of This Book:

    1. Mr. Praveen Sinha, Co-Founder, Jabong.com

    2. Dr. Urvashi Makkar, Director General, G. L. Bajaj Institute of Management

    3. Dr. Kirti Dutta, Dean, G. L. Bajaj Institute of Management


    ISBN NUMBER: 978-93-85000-18-8

    COVER PRICE: 685 INR

    DISCOUNTED PRICE: 650 INR Pay Now

    Table of Contents

    S.N. CHAPTER: AUTHORS
    Section 1: Getting started
    01 Introduction to entrepreneurship Dr. Rinku Sanjeev, Associate Professor, IMS Ghaziabad and Dr. Anurag Pahuja, Associate Professor, IMS Ghaziabad
    02 Going alone or teaming up? Mr. Shantanu Srivastava, Founder and MD, Ishan International Pvt. Ltd
    03 Innovation and Creativity Management Mr. Sanjiva Dubey, Asia Pacific Delivery Executive, IBM Global Account, IBM, Gurgaon
    04 Building sustainable business models Mr. Sanjiva Dubey, Asia Pacific Delivery Executive, IBM Global Account, IBM, Gurgaon
    05 Testing your business idea Mr. Ashish Patel, Director, Morgan Franklin Consulting, U.S.A. and Prof. (Dr.) Urvashi Makkar, Director General & Professor (Marketing), G. L. Bajaj Institute of Management
    06 Lean Startup Strategy Dr. K. P. Isaac, Vice Chancellor, Kerala Technological University and Mr Sanjay Vijaya kumar, Co- Founder & CEO, MobME Wireless Solutions Ltd
    Section 2: Putting plan into action
    07 Forming the enterprise Prof. (Dr.) Sanjeev Mittal, Dean and Professor, School of Management Studies, GGSIP University, Delhi
    08 Writing a business plan Dr. Kirti Dutta, Dean, G. L. Bajaj Institute of Management
    09 Funding strategy for start-ups Mr. Subodh Kaushik, General Manager, Punjab National Bank, New Delhi.
    10 Financial management Mr. Harinder Kumar Makkar, Director(Technical & Implementation), Ministry of Home Affairs, Govt. of India, New Delhi
    11 Marketing management – Building your Start-up Brand Mr. Hashan Haputhanthri, Head TVS Motors, Sri Lanka
    12 Human resource management Mr.Kamlendu Bali, Senior Director, Global Solutions, Concentrix
    Section 3: Scaling up
    13 Operations strategy Mr. Surender Saini, Sr. V.P. Operations, MV Divisions, C & S Electric Ltd.
    14 Managing Growth Mr. Aditya Jain, Director, Princeton Review Group, Noida
    Section 4: Managing for success
    15 Winning Customers for Life Prof. (Dr.) Urvashi Makkar, Director General, G. L. Bajaj Institute of Management
    16 Digital footprint and Social media Mr. Ashish Patel, Director, Morgan Franklin Consulting, USA
    17 Protecting Ideas-Intellectual Property Rights Dr. Gaurav Manik, Assistant Professor, IIT Roorkee, Saharanpur
    Section 5: Think Tank Initiatives in India
    A National Skill Development Corporation, Ministry of Skill Development and Entrepreneurship
    B Technology Information Forecasting and Assessment Council (TIFAC), Ministry of Science and Technology
    C Confederation of Indian Industries
    D PHD Chambers of Commerce

    For details Contact

    Ravish Roshan
    Director

    Centre for Education Growth and Research

    Mobile: +91-997-102-6007, +91-981-183-6050

    E-mail: ravish@cegr.in, ravish.roshan1@gmail.com